Open Dental Forum

I've been contemplating adding online appointments functionality to my website for awhile. Now, as I'm planning to overhaul my website soon, I want to make sure I don't miss anything important when describing the project for the web company.
So, I looked here:
https://opendental.com/site/websched.html
and see three types of functionality: WebSchedule New patient, Webschedule Recall and Webschedule ASAP.
I was not able to run the demo this time, see a blank page, but was able to do it a few days ago ad remember that there is a screen where the patient sees a confirmation.

So, my first question is if this confirmation screen can be used for conversion tracking. For example, if I can add a Facebok pixel code to that screen and Google macros to that screen to track where the patient came from? In the past I was able to setup Google analytics for the website, but never had gone that far to track the conversion.

Another, very related question. If the conversion IS possible, is there any way to track google ad conversions? So the same page I guess would have a unique tag for each ad and therefore the statistics can be gathered for how many times the appointment has been scheduled for each ad as well as for the user who was just browsing the website and then clicked the link to make an appointment.

(renamed the topic and edited post for better readability)

When you look at the following demo page, which may be something similar to what you are going to be using, the web schedule portion is displayed as an Iframe(separate page within your page). http://patientviewer.com/demo/wsnp_embedded/

You'll certainly be able to track individuals arriving at your page containing the web schedule Iframe, but will not be able to embed any tracking components in the page hosted in the Iframe. Your developer may have methods for tracking changes within the Iframe(reaching the confirmation portion, perhaps) by tracking changes in the Iframe src, adding functionality, counting clicks, etc.

PatrickC wrote:When you look at the following demo page, which may be something similar to what you are going to be using, the web schedule portion is displayed as an Iframe(separate page within your page). http://patientviewer.com/demo/wsnp_embedded/

You'll certainly be able to track individuals arriving at your page containing the web schedule Iframe, but will not be able to embed any tracking components in the page hosted in the Iframe. Your developer may have methods for tracking changes within the Iframe(reaching the confirmation portion, perhaps) by tracking changes in the Iframe src, adding functionality, counting clicks, etc.

Thank you, I will point them into that demo. I guess what I wanted to know is how many views like we received, how many of them were from AAA,BBB or CCC ads on Google and how many from DDD, XXX and YYY ads on FB.
Will be talking to the web developers today at around noon.